LG Electronics is one of the top four mobile phone brands in the world, famed for a fashion-led approach to technology, its handsets and products are sought after as statements of taste and style. With a growing emphasis being placed on materials and colouring to create products to meet the latest demands of the consumer, the company gave West 6 and Tangerine a brief to develop key colour finishes and materials for use in the European premium sector.
Using a deep knowledge of regional preferences the companies worked hard to make sure the right colours were selected for the picky tastes of Europe’s mobile handset trend setters. “NCS - Natural Color System®© made communication with our Korean client LGE and the model makers in London very efficient and guaranteed the high quality of colour accuracy which was required,” says West 6’s Emma Rickards.
NCS IN USE
For this project the NCS Album was used to initial colour selection and liasing with the client. A4 Colour Sheets were used for client presentation and final colour choice. This way of utilising the NCS System typifies the approach of West 6 where colour is concerned.